Life Innovation Lab
Who We Are
The Life Innovation and Sustainability Lab is dedicated to advancing scientific insights that help people thrive in a fast changing and complex world.
Our work is grounded in the science of 14 different disciplines, including neuroscience, economics, performance psychology, and deep business understanding.
Using our data and survey research, we produce evidence-based insights to create the blueprint for the new way of navigating our modern world.
Our 2030 Goals
The Question that Guides our Work
At the heart of our work is one critical question: In times of change, uncertainty, and disruption, what are the key drivers of success and sustainability? In other words, what are the new blueprints, strategies, and roadmaps that people, organizations, and the upcoming generation must know to prepare for and successfully navigate this new world.
Our 5 in 5 Goal
Our goal is to impact five million people in five years (2030) by helping them bridge the gap of how to prepare, navigate, lead, manage, and constantly innovate to sustain success in more complex times. We seek impact through our multi-year national initiatives and through our individual level solutions
Our Human- Centered Research Innovation and Design Process
We have reinvented the traditional design thinking process into our human centered research innovation and design process for solving human problems we can’t observe.
Discover
Conduct qualitative and quantitative research to capture the full human experience.
Analyze
Apply processes that allow for the understanding human drives and the impact of ecosystems on behavior.
Hypothesize
Create hypotheses on disruptive solutions that are problem solving at a root cause level, not just symptom relieving.
Prototype
Develop and select a full set of solutions that will purportedly solve the problems at a deeper level
Test
Test solutions with people to evaluate, gather further learnings, further refine, iterate, and scale.
What’s Different about our Life Innovation Lab
01
Human-centered and Holistic
We do not experience one problem at a time. Our work is connected to our finances, which are connected to our mental and lifestyle health. Our solutions are, therefore, holistic and respond to all areas of our lives.
02
Multidisciplinary
We bring together multiple disciplines from all aspects of life to craft solutions that help people move into the future of preparation, navigation, growth, and sustainable success in our new context.
03
Lifespan View
Preparation for life is no longer one-and-done, and progress is not based on age. Therefore, we have developed a stage-based model that responds to constant change across our full lives.
04
Context Matters
Life is contextual, so the research and solutions based on our lives must also be contextual. We study human behavior within our context and ecosystems, not remove the context for artificial observations.